LYDIA HUGHES
INTERIORS | STYLING | DECORATION
LYDIA HUGHES
INTERIORS | STYLING | DECORATION
LYDIA HUGHES
INTERIORS | STYLING | DECORATION
LYDIA HUGHES
INTERIORS | STYLING | DECORATION
PORTFOLIO
Z & L Styling
Feb - June 2019
Z&L Styling was a collaborative project with fellow designer/stylist Zoe Newson which took place at the end on our second year of study. We planned to create our own hypothetical styling business as a way of gaining experience and insight into the wide range of styling avenues in the industry.
The project focused on 4 areas:
Event/Wedding Styling
Visual Merchandising/Product Styling
Editorial Styling
Company Marketing Package
Over the course of this project we explored a variety of styles, trends and techniques to create our final outcomes and really learned from each other working collaboratively.
Key skills I developed:
Styling Experience
Product Knowledge
Menu & Brochure Design
Photography Insight
Composition and Layout
Problem Solving and Adaptation
Branding and Marketing
Practical ‘Making’ Skills
Team Work and Collaborations
Graphical Design
Here I have displayed images and designs from the projects:
EVENT/WEDDING STYLING
Styled Photos
Concepts Design
Digital Visuals
GA Plan of the table layout
Behind the scenes photos
Zoe and I worked alongside two others assisting on the shoot: Gracie Cockerill (Assistant) Aidan Snell (Photographer).
EDITORIAL STYLING
Styled Photos
Concepts Design
Sketches
Digital Visuals
GA/Lighting Plan
This project featured artwork from Gracie Cockerill who we specifically collaborated with for this project.
We also included lighting by Matthew Williamson.
VISUAL MERCHANDISING
/PRODUCT STYLING
Styled Photos
Concepts Design
Making Lampshades
Sketches
3D Model
Digital Visuals
GA/Lighting Plan
Behind the scenes photos
For this element of the project we worked with Designer Charlotte Beevor who created the 'Dartmoor' fabric used to make the lampshade products.
FINAL MARKETING PACKAGE
/SKETCHBOOK
Photos of Marketing Package
Design Boards
Design Journal
Sketchbook
Here are a collection of images show casing the final outcomes of the project.
If you would like to find out more about this project check out the blog feature of this website or contact me.