For my final self-directed project at Plymouth College of Art I decided to create a hypothetical brand called ‘homeaware’. The aim of the brand was to bring more awareness to sustainable interior and lifestyle products through graphical content, specified products and a styled launch event. It’s purpose was to support and promote eco-conscious companies whilst encouraging consumers to consider swapping to more sustainable products. 

In this project I created a ‘homeaware’ booklet giving insight on the brand and educating people on the Circular Economy concept. Alongside this was the ‘homeaware’ promo box which featured 6 key sustainable products that could easily be swapped into your daily routine. I showcased both of these elements at a brand launch event which I designed, styled and photographed.

Key skills I developed: 

Graphic Design

Event Design

Styling Experience

Problem Solving and Adaptation (COVID)

Sourcing Products

Photography Insight

Composition and Layout

Branding Design

Concept Research