For my final self-directed project I decided to create a hypothetical brand called ‘homeaware’. The aim of the brand was to bring more awareness to sustainable interior and lifestyle products through graphical content, specified products and a styled launch event. It’s purpose was to support and promote eco-conscious companies whilst encouraging consumers to consider swapping to more sustainable products.
In this project I created a ‘homeaware’ booklet giving insight on the brand and educating people on the Circular Economy concept. Alongside this was the ‘homeaware’ promo box which featured 6 key sustainable products that could easily be swapped into your daily routine. I showcased both of these elements at a brand launch event which I designed, styled and photographed.
This project features in my portfolio but I wanted to document a more in-depth view on the projects development and concepts created throughout. Please take in to consideration that this project was completed during the COVID-19 lockdown so many elements that I planned could not take place (i.e. shooting at the venue etc.)
Concept Boards
Initial Visual Concept, Trend Research, 2020 Graphic Trends
A selection of visual research which helped inspire and develop my concepts
Small Eco Product Shoot
Featuring a selection of sustainable lifestyle products
This shoot was to create some background images to use when designing the Homeaware booklet
Graphic Visuals
3D Mock-ups of finished graphical content
Featuring both the Homeware booklet and leaflet
Homeaware Promo Box Concept
Sketches, Paintings and Visuals
Ideas forming and developing through visual exploration
Styled Event Venue
Prime Cafe, Plymouth
Images and rough AutoCAD plans I drew up based on experience in the space as I was unable to visit and measure the venue due to COVID-19
Concept Boards
Colours, tones, shapes, styles
Deciding themes and ideas for the styled event space
AutoCAD Plans and Elevations
Technical drawings of the space
Drawings that would feature within the construction pack
Digital Renders
3D visuals of the event space created with 'Floor Planner'
Styled Homeaware event at Prime Cafe Venue
3D Model
Handmade model showing how the event space would look
Made using a selection of materials - card, clay, paint, fabric etc.
Materials Board
Visual summary of materials
A selection of materials used in the final style event shoot
Planning Shots
Story Boards and Hand Drawn Sketches
This is helpful to refer back to on set...
Behind the Scenes
Final Edited Images
Styled Homeaware Event:
Homeaware Featured Products:
Homeaware Styled Graphics:
As you can see from the image all of my photoshoots had to be done at home due to my project taking place in the middle of the COVID-19 lockdown.
Final Design Board
Boards explaining key elements of my project
A lot of work went in to this project and I am really pleased with the final outcomes. If you would like to know more please don't hesitate to get in touch via email or Instagram:
@l.hughesstyling