Editorial Styling - 2019 Trends and Magazine Creation

Our second major design project of second year was to style an editorial photoshoot based around a 2019 trend.

The Brief

'...As a group, you will design and style a shoot for a 2019 InteriorsTrend, which would feature in the chosen magazine...'

My group decided to go with the concept of 'maximalism' which we really felt was making a strong comeback in 2019 trends.

Each group was given a piece of Linwood fabric or wallpaper which was to feature somehow in the photoshoot along with creating adverts for the company.

We decided that the magazine we were tailoring the shoots to would be ELLE Decoration as we were inspired by some of there previous covers and features.

We decided to do a variety of photoshoots, one based around a fireplace at my house, another at a local pub called the Bread & Roses and the third focusing on flat lays with Linwood fabric.

Shots from sketchbooks documenting my progress...

Behind the scenes shots for each photoshoot...

Final edited images...

Photoshoot 1 - Fireplace

Photoshoot 2 - The Bread & Roses

Photoshoot 3 - Flatlays

After we had created the editorial images we then went off independently to create our own take on our chosen magazine.

We had to include a front cover, trend report, advert for Linwood, shop the look page etc.

I spent time really researching into the dimensions, fonts and layouts of ELLE Decoration Magazines and tried a variety of different arrangments before I came up with the final magazine design.

Final Magazine:

Trend Report about the concept of Maximalism:

2019 will be the year that maximalist came back... Minimalist is gone along with its grey colour palettes, timid materials and Scandinavian themes. In 2019, more is more and we will be seeing this through the revival of luxe materials such as velvet, brass and fringing along with rich colour palettes including deep greens, teal blues and coral pinks. Heritage pieces such as antiques, heirlooms and period architecture will all be highlighted in this trend.

In a time where so much in our society is easily disposable, we are now revolting in surrounding ourselves with pieces of artistic history and valuing the past with a new modern twist.

A resurgence of traditional wallpaper printing has been growing in popularity with large scale detailed prints of tropical botanicals and romantic whimsical scenes. Companies such as House of Hackney and Linwood have been directly hitting this trend coming up with a variety of new collections in preparation for 2019.

Many feel we are returning back to maximalism, after what feels like an age of minimalism, as a cry for the nostalgia of better times. As we know the world at the moment feels very unstable, politically and environmentally. Society around us affects what we wish to surround ourselves with -sometimes this seems to be the only environment we’re able to control. Returning back to these themes of legacy, opulence and utopia act as a shield against the world of today in reminding us of fonder memories.

This upcoming trend for 2019 has been described in several ways, one being ‘Granny Chic’. A phrase that may seem laughable at first glance perfectly describes this emotive trend. The idea that we are filling our homes with products and materials from previous eras such as things we may have found at our Grandparents homes when we were younger.

Clashing patterns, bold colours, feature fireplaces, fringing on everything... Important heirlooms and valuable ornaments placed meticulously around a room that were to be looked at and not touched. Interior products covered in tactile materials such as velvets, corduroy and brass. To look at and feel the aspects of this trend takes us back to that childlike nostalgia of a stress-free world.

This interior trend also links to the ever increasing idea of JOMO - the Joy Of Missing Out.

This idea influences the action of making our homes a luxurious place to be instead of going out and this is why we are going to be filling them with opulent products, glamorous finishes and luxe materials - to treat ourselves. We spend more and more time out of our homes with busy schedules, so spending time in them has now become our new guilty pleasure.

You can start to see this trend seeping through in a few locations, The Bread and Roses pub in the city of Plymouth is one of them. It’s period architectural features of grand arches and deep green paint create a feeling of opulence and legacy. The delicate fringing from the selection of lampshades is highlighted by the use of ambient lighting. Fringing adds much-needed texture to interior products that we’ve been neglecting in the past few years. Quirky styling features such as an antique clock and brass jug bring in elements of decadence and attention to detail. The Bread & Roses pub creates a warm and comforting environment evoking a feeling of nostalgia and yearning for fond memories.

TREND REPORT - 578 Words

Final Magazine & Mini Magazine:

This is by far my favourite project and content I've produced. The experience I've gained in both styling and digital software has helped my skills develop and advance dramatically. I feel that editorial styling and creating magazine layouts is something I'd definitely like to pursue in the future.